Flav is a carbonated, fruit flavored water beverage. The challenge was to appeal to a younger demographic while communicating the flavor of the water quickly.I explored different typeface styles and graphic treatments each exploring the flavor and experience of drinking the waters. The team wanted show the unique quality of the bottle-can and clear water. To do this, I used a wrap to show the front and back of the can simultaneously.
These concepts were created while working at Capsule.