ALYSSA VOEGELE

CREATIVE DIRECTION, DESIGN & ILLUSTRATION

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Illustration, Logo, Packaging, Regional

FLAV Flavored Waters

Flav is a carbonated, fruit flavored water beverage. The challenge was to appeal to a younger demographic while communicating the flavor of the water quickly.FLV.Option1 copyI explored different typeface styles and graphic treatments each exploring the flavor and experience of drinking the waters. FLV.Option4 copyThe team wanted show the unique quality of the bottle-can and clear water. To do this, I used a wrap to show the front and back of the can simultaneously.FLV.Option2 copy

These concepts were created while working at Capsule.

digital, hand illustration, plastic, stainless steel, transparent

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