For Small Business Week, Chase presented several special offers for small business owners. To promote these offers, Chase asked for an electronic merchandising spot. The final piece is a beautifully smooth animation, however to show the range of artwork, I’ve created the key frame GIFs below.
Using a monochromatic color palette following the Chase brand blue and illustration, I created two options to appeal to small business owners while still feeling appropriate within a branch.
The option above was inspired by a small town main street. The building starts small and then expands representing a company’s growth.
In the second option, the animation was inspired by the copy line “For the many hats you wear.” After creating a list of responsibilities a small business owner has, I drew hats to describe each responsibility. These hats and their illustration style drove the remaining frames’ design.
All Chase e-merch pieces were created while working at
Bradley and Montgomery (BaM) for its client, JPMorgan Chase Bank.