Chase celebrates the holiday season with a holiday themed retail merchandising campaign. I chose a letterpress concept to show the softness and warmth of the season. To contrast the letterpress, I added foil stamped snow. As Chase has branches in all areas of the country, the snow had to create a bridge between snow and confetti for warmer areas.
In addition to the merchandising pieces in the branch, I created holiday decorations that will be used from year to year.
All Chase Merchandising pieces were created while working at
Bradley and Montgomery (BaM) for its client, JPMorgan Chase Bank.