The Screenfeed brand evolved significantly over the time I spent with the company. There wasn’t bandwidth to redesign all at once, so I needed to create elements as we needed them until the time came to redesign the website.

There were elements to create like a promotional sticker for tradeshows like the Digital Signage Expo in Las Vegas each year, an ad or e-blast where we could evolve and test new brand elements.

Once the big website redesign was complete, we could run with it. Full iconography updates and expansion, updates to products, email campaigns kicked into high gear. It was really great time to be a part of this team.

Screenfeed Website Redesign

Screenfeed Email Marketing

Screenfeed Companion App

Shortly after the website redesign, Screenfeed released the Screenfeed Companion app. In addition to designing the app screens, I designed the app store images and campaigns.

Screenfeed Booth Redesign

With a new brand, comes the need for a new tradeshow booth! The booth was selected ahead of time, and the task was given to me to create the graphics and experience.

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…and just before I left in 2020, I redesigned the Screenfeed logo.

Screenfeed Mark & Logotype

Screenfeed had the same Helvetica Neue Ultra Light logotype (I think, correct me I’m wrong, Jeremy 😉) from its inception back in 2007, and it served them very well for those years.

Jeremy Gavin, CEO of Screenfeed (and my personal friend over those five years) wanted a mark that communicated what Screenfeed does and showed their earned and established credibility in the digital signage market. This meant a mark with screens that grabbed attention and held weight. I chose to show two screens in a 3D space overlapping in the shape of an S. In this overlap, is the familiar 16:9 screen ratio set-off with a bright, white highlight.

The color palette was inspired by the freedom of a screen. They aren’t limited by print constraints, they can run the full gamut. That said, Screenfeed has a team of highly trained professionals that know the rules—and how to break them. They’re innovative, creative, and dedicated to their craft, hence the use of traditional colors like cyan, magenta, yellow, and deep gray.