Screenfeed is the original digital signage content store. Everything from news, to infotainment, to data, to weather—Screenfeed is there to bring eyes to your screens. I spent five years working with this team and truly loved it. Such a great way to stay motivated and excited with so many different projects. Here’s a look at some of the projects I spent time on.
Window to Our World
A series of ten attention-grabbing, high-definition photos from around the world paired with hand-written captions.
This was one of Screenfeed’s OG products, it just needed a design refresh. I brought a fresh and bright color palette that would stand out against ultimately any photo our writers and producers would come across. A transparent black created a quick read for the caption that wouldn’t distract or obscure.
The National Center for Missing & Exploited Children (NCMEC)
Screenfeed is partnered with NCMEC and offers this feed for free to their customers in hopes of bringing these missing children home. It updates dynamically based on zip code.
When beginning this design, I wanted to create a visual that communicated the seriousness of the content. The color palette and typography was picked up from the brand itself while the data was pulled from the poster and rendered in visual format to be parsed quickly in hopes the viewer will remember the details.
Primary information like the child’s name and contact information are positioned to bring the eye to the image. This designed to reinforce the viewer to remember the face. The secondary elements of the design include the map of where child was last seen in the background to the left of the image.
All pieces were created while working at Screenfeed.
ALYSSA VOEGELE 