Microsoft Clarity Wrap-Up

Each December, as the rest of the world looks back and reflects on their accomplishments, Clarity does the same. Microsoft Clarity has the unique opportunity to also celebrate its birthday.

Tasked with how to showcase this visually, I was given a list of Clarity’s accomplishments. From there, I pushed for concrete metrics and testimonials, then set out to create a marketing series that celebrated the product’s year in a cohesive, and beautiful way, that encouraged readers to take in the full list.

Illustration Considerations

In illustrating the birthday elements, I wanted to create a personal moment of celebration in which Clarity welcomed its users to participate in. To do this, I chose a night scene with snow that played as stars, but also party confetti.

I created a tight vignette and used a complementary color to create a glow from their cake. The soft chiaroscuro brings the viewer into the moment just before the characters blow out the candles on Clarity’s latest year.

Below are samples from Clarity’s third and fourth birthdays. You’ll notice the change from candles to the number candle once the candles became too obtrusive to the composition.